Recent Posts

How to Turn Cash-Flow into Profit Every year

So let’s assume you have a design business that makes around £5,000-£50,000 profit for you put month. You work hard but you have a couple of hours extra a day that you want to improve the profitability of your personal income. My advice is going to show you how you can turn this additional cash flow into tax-free income. Now that are tax implications to the 2 methods I’m going to outline but for the methods I outline, they have some great tax free earning potentials.

The first is forex trading. If you don’t know forex trading is trading 2 different currency pairs against each other, so for example the dollar vs pound or the yen vs euro. There are hundreds of currency pairs and over 5 trillion dollars is invested every single day in the forex markets! This makes the market extremely profitable but also extremely volatile, so before you get started I’ve outlined 3 things (resources) that you should read, with the utmost concentration.

  1. Foreign exchange questions and answers – This is a huge guide of FAQs when it comes to foreign exchange. Perfect for someone who is interested in forex and making money through the markets, but who isn’t yet familiar with the terms and strategies.
  2. Babypips School for forex – This is a personal favourite of mine and what I personally used to learn forex. It’s created by one of the no BS forex traders and its 100% free. Starting at the very basic level (pre-school) and going through to their University level which outlines advanced trading strategies, its great for anyone who wants to learn all the information from start to finish!
  3. Investopedia – It’s the investors guide to anything. They have so much great information on this site its scary. For example any word you don’t understand or any concept just Google it or search in their site search and it will come up with a great definition for it. As well as the glossary they have beginner through to advanced trading strategies and everything in between. All the information is totally free so I’d recommend getting there today and having a look around.

If forex trading isn’t your thing, don’t worry I have a second method for you, and that’s trading commodities or “stocks.” Stock trading is one of the most misunderstood methods to generate additional income. This is 100% not gambling if you do it right, and although you can never guarantee profits, its almost guaranteed when using the correct outlined strategies. I won’t name all of these here as this article would be 10,000 words long. Instead I will just say there are 2 books you should pick up. The first is the naked trader by Robbie Burns and the second is come into my trading room by Elder. Both are 100% awesome and no BS, these aren’t get rich quick books. Instead they will show you how you can make a great ROI every year (20-50%) FOR LIFE.

Let me know what you thought of the article and remember to share if you enjoyed the read!

Mixing Great Design with Great Business

Quite a few designers and web design agencies stuggle when it comes to promoting their business, they want to somehow promote their work, but some clients sign NDAs, others don’t really want to be featured and some don’t have the budget to create truly amazing content or graphics. Instead you should utilise your own skills to create great graphics and promote them in the right way to generate business as a result.

Today I’m going to talk about a time I saw this beautifully in action. Gareth’s infographic embedded below, shows perfectly how you can mix great design and marketing as one to generate real business and sales as a result. This infographic on the topic of digital marketing in 2016 – A done for you guide. Gives you a brief insight into all the elements you should be doing in a digital marketing campaign. Although the infographic is great and well designed the long list gives business owners a lot to think about, but one thing is clear, if they “don’t have the time” to do this, then they are going to give Gareth a call and ask him to just do it for them. It’s a win win situation for him, he gets potential clients who understand the process and it didn’t cost it much in the process!

[Infographic] Dominate 2016 With This Done For You Digital Marketing Guide

The Keys to a Successful Infographic Marketing Campaign:

  1. Decide on a relevant infographic topic.
  2. Choose a topic that potential clients will be searching for.
  3. Research your keywords to ensure there is a search volume for your target market.
  4. Create a truly awesome infographic and ensure its easy to digest and read. Infographics were initially created to display difficult to understand data in a visual format, keep this concept in mind when you are creating yours.
  5. Once created upload to your website in a blog post targeting the previously mentioned keywords, ensure all on-page optimisation techniques are in place.
  6. Once your article is live, promote on social media, including promoted posts, Twitter and Facebook ads if you have the budget and utilise Linkedin and Reddit, as well as other unique advertising sources.
  7. Continue to distribute your content, contact industry experts to ask what they think and if they would be willing to share the infographic, this becomes a lot easier if you have built a network in the past.
  8. Profit from the results through traffic, social signals, backlinks and ideally potential clients seeing your quality of work and reaching out to you as a result.

Thanks for reading, I hope you enjoyed the post, remember taking action is better than simply “hoping” someone will see your design agency. Get out and start to promote your agency by any means necessary.

Branding 101 – Learn How to Brand Your Business

Branding 101

Branding 101

Most of the time when people purchase a product or a good, they always look at the brand. A brand could be a name, a symbol, or a picture that represents a company. It is the very detail of the company. It does not only speak of the picture or the name. It speaks about how the colours, the curves, and strokes were carefully chosen to represent a company.  As a matter of fact, for some people they just do not purchase a thing or a service but they pay for the brand. There are some customers who are stereotypes. They say that good brands have good quality while poor brands have poor quality. This is the reason why if you own a business, it is very important to choose your brand carefully.

Branding is more than just a logo!

A business’ brand is actually the first form of marketing. This is the reason why it should be planned carefully. It is necessary to choose the right colours so that they will blend well. Brands are important because it is the identity of your company. It is a visual representation of what you believe in and what you want to give to your customers. Brands are important because it has the power to draw more customers. Your brand speaks of what your company represents and what your company believes in.

So, if you are a business owner who does not have a brand yet, here are some tips on how to choose your brand. Basically, you need to plan out. Your brand will represent you for as long as your company still exists. It is not smart to keep on changing brands because this will surely confuse your loyal customers and might just flee away from you and would rather choose your competitor instead. You can always hire a branding company to do this for you, if you’re based in London we have used the branding division in the past and recommend them. If you can’t afford hire a branding agency, the first thing that you need to think is if your brand can be remembered easily.

Branding can also be personal. Building your personal brand for example is something most top level businessmen and women don’t ever get around to doing. Tom Hannemann, a professional resume writer for Advance Yourself states building your personal brand whether through your resume or Linkedin is one of the best career decisions you can make. And we believe this is the same for branding your company!

It is better to choose colours and names that can be remembered easily because this will spread out easily. Avoid using several names because people might forget them easily. Moreover, in choosing a good brand, it has to be unique and special. It should not follow what other companies are having or else the customers will get confused. Your brand should share with other brands. In addition to this, your brand and your logo should have coordination. A logo is a visual representation of your company. Make sure that both are coordinated and looks good with each other. Aside from that a good brand should be suitable to your name and to the products or services that you are selling.

It’s also important to remember branding is not in any way marketing. Although their is obvious cross over, they are 2 completely different things. You don’t see any mention of branding on this marketing methods list and you also wouldn’t see a marketing method on the branding 101 article such as this one.

In summary, a company’s brand is the first form of marketing that is why it has to be chosen really carefully and thoroughly. It is important that brands are planned out well because it is a representation of the company’s beliefs, vision, mission, and goals. A good brand must be remembered easily, must communicate a clear message, must be unique, and must represent your company well.

Web Design 101 | Design Basics

introduction to web designWhen you have a business, you want to make as many sales as possible because you want a fast ROI and soon have a lot of profit. However, it does not go very easy at times. There are times that things get tough because of other factors such as competitors. This is the reason why as the business owner, you should know how to market your business well. Because we are in the technological era and people keep on using the internet, the marketing of businesses have evolved as well. These days, people market their businesses with the use of websites.

Introduction to Web Design

A website is what we see in the internet. These are like several collective pages that can be found on the internet. The World Wide Web is the reason why things can be viewed easily.

If you have a business, it is important to have a website. First, most people use the internet these days despite their ages. When people want something, all that they do is search on the World Wide Web. Having a website is so far one of the cheapest and fastest way of marketing your business. Although, you have to pay a high amount at one time and the maintenance as well, you do not need to worry. As mentioned people like to browse the internet so there are more chances of having customers. Aside from that, websites are also very convenient. It gives convenience to your customers because they do not need to go out and purchase what they want. The website is open and free of browsing for 24 hours a day 7 days a week for the whole year. Websites also increase the sales and the profit of the company. The more people look into the websites, the higher the possibility of buying.

In addition to this, it is also good to know what an effective website is. An effective website has the purpose why it has been created. Its main purpose is to inform people and at the same time to make earnings for the owners. Moreover, a good website should also know how to communicate to its readers. It should be informative and the words that are being used should be chosen really well. The design of a good website is also very important. This has something to do with the color coordination. It is best to choose colors that are pleasing to the eyes even if the person is reading. Aside from that, images should also be chosen as they may convey different meanings. People should be able to freely navigate on your website and should not experience any forms of lag or hanging up. Our recommend site for web designers is HQ SEO, they build sites based on not only how it looks but also for rankings in Google. You can find out more about this in our SEO 101 article.

To conclude, a website is an effective tour for marketing your business. That is why it should be made well as possible. There should be proper coordination of the colours, text, images and many more. Websites play a very important role in the business because it helps your customers see your products round the clock. It will help you earn more than the usual.

SEO 101 – The Search Engine Optimisation Basics

SEO 101When you have a business, it is very important that your business gets the market that it needs so that it can easily make sales. Without proper marketing, a business can die very easily. Moreover, with the technology these days, the ways of marketing one’s business has been stronger than before. This is the reason why a lot of businesses feel the importance of SEO or search engine optimization.

Learn the SEO Basics and it will save you time in the long run!

When customers search a name in their search engine, all the websites that have the same or similar keyword will appear. However, they are being ranked. This is the reason why we see several pages at the bottom page of the browsers. if the websites appear higher it means that they get more traffic and they get more chances of being browsed by customers. The search engine optimization will help you possibly to get to the number one spot or if not higher than the usual.

So, if you want your business to be always on the first spot, then there are simple ways to do so.

First, it is very important to choose the right keywords. The keywords are the things that most people search on the search box. Your keywords must match what the person is trying to search. However, you need to remember that there are so many other companies so it is best to choose your keywords carefully. In choosing keywords, you need to think of what people might probably search. It is best to choose the most common and most relevant keywords. As a matter of fact, there are some applications online that may be used to help you identify the possible keywords.

The next thing that you need to do is to always keep everything from your blog as new and as fresh as possible. You can set your website to be always updated. As a matter of fact, there are so many businesses that still rely on SEO. It is still one of the best ways to keep your website at high ranks. It is not really that expensive compared to other forms of marketing online. Moreover, a lot of people use the internet and use the search engines almost everyday.

Lastly, you also need to know that year by year, SEO changes. There are additional rules to it and some of them may not be used anymore. So, it is good to know that SEO still exists but may change someday. You need to utilize it more since it still works for everybody. If you are unsure you can also hire a cheap-ish seo consultant to do some tasks for you. Again as you already know we recommend HQ SEO for seo consulting, they are great for design and consulting on anything related to search.

In summary, before understanding SEO you should know what it means and how it works. This helps your business gain traffic and possible be in the first spot as keywords are being typed into the search box. If you have a website, it is very important to keep it fresh and updated. Moreover, the usage of the proper keywords is also very important. Every business, should consider using SEO because most people are using the internet to buy the products and services that they need in their daily lives.