You design the site, get the OK from the client and then develop it into a great, fast, responsive, highly converting website. It’s all good, everyone is happy.
But things get a bit more complicated if you design a site for a tech company, because the tech industry and usually the products the individual company is offering change so rapidly it is difficult to keep up! I’m going to tell a quick story of 5 How To’s we used to make this easier for a client called Chose a Quadcopter we had recently. I hope you enjoy.
5 How To’s – Keeping Tech Websites Relevant
Ask the Clients
Just ask the clients once a month if there are any big changes coming in the next month or 2. This way you not only have the insight directly from the client’s mouth, but even more importantly if they say something hasn’t been updated you have proof there was nothing needed from their own mouth!
Check the Tech News
Most tech news is very big and will go through one of 2/3 large tech news broadcasters, these are people like techcrunch, wired etc. So if you have a quick look (2-3 mins a day) via these channels you will not only be ahead of the curve but you will also have more knowledge to utilise for your clients promotions.
Keep the Content Evergreen
If you don’t do this already I would highly recommend starting. Evergreen content simply stands for elements that aren’t restricted by dates/seasons or specific events. For example keywords that get a steady search volume each and every month, rather than terms that peak at specific times in the year or calendar, that might not be relevant in 2-3 months time. This helps avoid the “outdated” look of the site when the news if from a large event that was over 2 months ago.
Tech companies love minimalist designs. Think about the top tech companies in the world. Google, apple, even the top supercar companies in the world all favour the less is more approach. That means people will be more enticed by a design that is slim and streamlined than one that has more going on. This is regardless of how good the actual design is. But its more about how people perceive a company its a tough one to get right but its one rule you must live by.
Finally I wanted to talk about the easiest and most difficult tech web design how to. And that’s the imagery. We struggled so hard with the images for our 3 tech clients and not due to the reasons you might think. For example our drone client had amazing photography of what the drone “had taken” but nothing of the drone…. The solution. 2 drones, one photographing the other with different backdrops. Turned out to work fantastically well but you have to think outside the box and always check that these images are still relevant.
Hi guys, I’m sorry I haven’t posted in a while its been pretty hectic with design clients. During one of my research times I came across a nice little infographic that I thought I would post here for some people to see. It’s titled 16 simple web design tips – But I don’t think even large design agencies implement most of them! Have a look below and let me know what you think in the comments section.
One more thing I wanted to mention was how we took these tips and applied them to our Blue chip client. It’s so easy to do but people generally are too lazy to go back into an old website (assuming that they aren’t still paying you) and make new updates. You might think this 1-2 hours is wasted, but its actually more valuable than anything you could do. Think about it this way. If a client knew there website was outdated and needed a few touch-ups, and then the old design agency actually came in and did everything that needed doing without being told or charged for it…. They are going to get so much a.) Credit. B.) Love and C.) Future business. This company is going to recommend you guys to everyone they know!
This is one of the easiest things to do as you don’t need any client feedback, you can just login to the back-end, make the small conversion changes and tweak the site slightly and then boom! You’ve now got a very happy client and potentially a lot more too!
Beginner business owners must remember some important things when it comes to creating their website. It is important that your website will match the kind of audience that you are expecting so you can turn them as your potential customer.
Here are the 5 web design tips for beginner business owners:
Your website must be simple to read and understand
As a business owner it is important that your website is simple and easy to understand. People choose to read interesting websites over those that are confusing. The content should be interactive and with substance. The text on the website should be engaging and encouraging to the eyes of the users so they can catch immediately the idea of your website. You must choose a web designer that is going to make sure that your website is interesting and eye catching.
Keep the graphics small
Create only small graphics for your website as much as possible. Large graphics are reducing the space for other more important content. Another thing that you need to think about large graphics, it takes time to load them which can make your readers get upset. If that happens, readers or possible customers will be looking for another website and may never go back to try again. This is what the business owners should consider. Make your graphics simple so customer can easily load them up.
Use whitespace effectively
White space does not necessarily mean it is white colour on the space. This means that this will be your area without any content or images. Your readers or target market audience will appreciate clear area on your website. Though you have white space or clear area on the website, you must still have the right content and images that are more important as well. This can absolutely catch the attention of the target market audience that you are looking for.
Use only easy and simple navigation system
Add a responsive style or design
Responsive design is important so your users have option to use different browsers or devices. Users will definitely appreciate it if they can use different devices to view your website. At this time regardless of what you choose, websites now can be viewed to any browser and devices. As a business owner, you must be up to date with this kind of design so computer and mobile user will be able to get in touch with you.
Business owners that are just beginning must have an engaging website so they can be successful in the future. It is important that they create a website that is clear and concise in the eyes of their audience. Business owners must remember that their website is their way to quickly deliver their brand to their potential customers.
I wanted to write this article talking about 3 design tools I have recently started using on a daily basis. These are softwares that make my life as a designer so much easier. Now these are not new on the market, at least I don’t think they are. BUt they are things that are making my life so much easier, when it comes to creating graphics with specific sizes (say for Facebook ads for example) or when it comes to linking websites together and copying the branding of each. These little things used to take ages to sort but nowadays I think its easier with these tools and it also takes 1/10th of the time too!
If you are like me, then the specs of a website are extremely frustrating. Take Facebook for example, the site only allows certain pixel sized images and knowing what these are is one thing, but remembering is a completely other thing! – If you look at the size of Facebook ads, you probably think its a 300 x 500 image. But with Canva you not only can find out the exact dimensions for these images but you can actually create the ad inside these dimensions automatically. The site itself is so smooth and easy to use I recommend it to clients who want to tweak their own designs as anyone even a child could use it!
Thrive themes and plugins allows individual who don’t know HTML or any advanced WordPress or CSS to make a seriously good looking website using their themes. They created this as they believe that WordPress is great from a ease to set-up point of view, but when it comes to making the site actually look good or convert well, it’s almost impossible unless you have any design knowledge. The Thrive content builder is the thing I would personally recommend above all else. This is a drag and drop website designer that actually works (not like the crappy Godaddy or Wix versions.) The code isn’t cluttered and you can create a landing page, business website, sales page, squeeze page and pretty much anything, all taken from a base template.
Type Genius is one of those sites that I wondered how I would cope if they ever went down. I use them on a daily basis for both client copywriting and design work. As well as being a design nerd and looking to find the best fonts for future personal projects that I haven’t even started yet! Essentially the site allows you to find the perfect font for your project extremely quickly, without the need for testing and refreshing the website to see if it looks good or any of that rubbish. This is a quick go-to tool for designers who want to see the style and font of text before implementing it into a site.
Quite a few designers and web design agencies stuggle when it comes to promoting their business, they want to somehow promote their work, but some clients sign NDAs, others don’t really want to be featured and some don’t have the budget to create truly amazing content or graphics. Instead you should utilise your own skills to create great graphics and promote them in the right way to generate business as a result.
Today I’m going to talk about a time I saw this beautifully in action. Gareth’s infographic embedded below, shows perfectly how you can mix great design and marketing as one to generate real business and sales as a result. This infographic on the topic of digital marketing in 2016 – A done for you guide. Gives you a brief insight into all the elements you should be doing in a digital marketing campaign. Although the infographic is great and well designed the long list gives business owners a lot to think about, but one thing is clear, if they “don’t have the time” to do this, then they are going to give Gareth a call and ask him to just do it for them. It’s a win win situation for him, he gets potential clients who understand the process and it didn’t cost it much in the process!
The Keys to a Successful Infographic Marketing Campaign:
Decide on a relevant infographic topic.
Choose a topic that potential clients will be searching for.
Research your keywords to ensure there is a search volume for your target market.
Create a truly awesome infographic and ensure its easy to digest and read. Infographics were initially created to display difficult to understand data in a visual format, keep this concept in mind when you are creating yours.
Once created upload to your website in a blog post targeting the previously mentioned keywords, ensure all on-page optimisation techniques are in place.
Once your article is live, promote on social media, including promoted posts, Twitter and Facebook ads if you have the budget and utilise Linkedin and Reddit, as well as other unique advertising sources.
Continue to distribute your content, contact industry experts to ask what they think and if they would be willing to share the infographic, this becomes a lot easier if you have built a network in the past.
Profit from the results through traffic, social signals, backlinks and ideally potential clients seeing your quality of work and reaching out to you as a result.
Thanks for reading, I hope you enjoyed the post, remember taking action is better than simply “hoping” someone will see your design agency. Get out and start to promote your agency by any means necessary.