Beginner business owners must remember some important things when it comes to creating their website. It is important that your website will match the kind of audience that you are expecting so you can turn them as your potential customer.
Here are the 5 web design tips for beginner business owners:
Your website must be simple to read and understand
As a business owner it is important that your website is simple and easy to understand. People choose to read interesting websites over those that are confusing. The content should be interactive and with substance. The text on the website should be engaging and encouraging to the eyes of the users so they can catch immediately the idea of your website. You must choose a web designer that is going to make sure that your website is interesting and eye catching.
Keep the graphics small
Create only small graphics for your website as much as possible. Large graphics are reducing the space for other more important content. Another thing that you need to think about large graphics, it takes time to load them which can make your readers get upset. If that happens, readers or possible customers will be looking for another website and may never go back to try again. This is what the business owners should consider. Make your graphics simple so customer can easily load them up.
Use whitespace effectively
White space does not necessarily mean it is white colour on the space. This means that this will be your area without any content or images. Your readers or target market audience will appreciate clear area on your website. Though you have white space or clear area on the website, you must still have the right content and images that are more important as well. This can absolutely catch the attention of the target market audience that you are looking for.
Use only easy and simple navigation system
Add a responsive style or design
Responsive design is important so your users have option to use different browsers or devices. Users will definitely appreciate it if they can use different devices to view your website. At this time regardless of what you choose, websites now can be viewed to any browser and devices. As a business owner, you must be up to date with this kind of design so computer and mobile user will be able to get in touch with you.
Business owners that are just beginning must have an engaging website so they can be successful in the future. It is important that they create a website that is clear and concise in the eyes of their audience. Business owners must remember that their website is their way to quickly deliver their brand to their potential customers.
I wanted to write this article talking about 3 design tools I have recently started using on a daily basis. These are softwares that make my life as a designer so much easier. Now these are not new on the market, at least I don’t think they are. BUt they are things that are making my life so much easier, when it comes to creating graphics with specific sizes (say for Facebook ads for example) or when it comes to linking websites together and copying the branding of each. These little things used to take ages to sort but nowadays I think its easier with these tools and it also takes 1/10th of the time too!
If you are like me, then the specs of a website are extremely frustrating. Take Facebook for example, the site only allows certain pixel sized images and knowing what these are is one thing, but remembering is a completely other thing! – If you look at the size of Facebook ads, you probably think its a 300 x 500 image. But with Canva you not only can find out the exact dimensions for these images but you can actually create the ad inside these dimensions automatically. The site itself is so smooth and easy to use I recommend it to clients who want to tweak their own designs as anyone even a child could use it!
Thrive themes and plugins allows individual who don’t know HTML or any advanced WordPress or CSS to make a seriously good looking website using their themes. They created this as they believe that WordPress is great from a ease to set-up point of view, but when it comes to making the site actually look good or convert well, it’s almost impossible unless you have any design knowledge. The Thrive content builder is the thing I would personally recommend above all else. This is a drag and drop website designer that actually works (not like the crappy Godaddy or Wix versions.) The code isn’t cluttered and you can create a landing page, business website, sales page, squeeze page and pretty much anything, all taken from a base template.
Type Genius is one of those sites that I wondered how I would cope if they ever went down. I use them on a daily basis for both client copywriting and design work. As well as being a design nerd and looking to find the best fonts for future personal projects that I haven’t even started yet! Essentially the site allows you to find the perfect font for your project extremely quickly, without the need for testing and refreshing the website to see if it looks good or any of that rubbish. This is a quick go-to tool for designers who want to see the style and font of text before implementing it into a site.
It’s not often we are able to feature new clients designs on the site but today we are able to do exactly that. Instead of what you might think with our designs, which is usually local businesses following up by SEO. This site is a huge UK wide e-cigs and e-liquid retailer. Which is a hugely profitable and growing market. We designed an ecom shop for them that helps them sell individual items to people at good prices and without the hassle and cost of going through a 3rd party or affiliate.
The website in question is at: http://www.snakevape.co.uk/ and you can check it out to have a look at the services we offer for ecommerce style web stores. Generally what we recommend is the below:
Fully mobile responsive design – So the site looks great on both desktops, devices and mobiles. This is essential to anyone who wants a business in 2016 and beyond. Over 50% of searches are now done on mobile devices!
On-page SEO integration – SEO is a tricky game, but the on-page elements are relatively straight forward and done correctly can rank you for a lot of lower competition keywords, as well as get you on the right route for competitive keywords.
Keyword research – Keywords are what you will aim to rank for in Google. This is usually done before the on-page seo section as most of these will be integrated into the content and images on the site itself.
Checkout Processing – So your business can take orders and produce packing information all automatically. This is essential to anyone wanting to automate their business and keep admin costs down. Although payment transaction fees are high, they are cheaper than losing money through manual invoicing!
If you have those 4 items in place when you have a website built, it is pretty much an all in one solution that lets you set up your business to just add “you”. In a way this is a business in a box, as anything that needs to be done from a sales funnel point of view and transactions is already complete. This means you can actually go out and close clients or customers from day 1! That’s the power of strong web design.
So let’s assume you have a design business that makes around £5,000-£50,000 profit for you put month. You work hard but you have a couple of hours extra a day that you want to improve the profitability of your personal income. My advice is going to show you how you can turn this additional cash flow into tax-free income. Now that are tax implications to the 2 methods I’m going to outline but for the methods I outline, they have some great tax free earning potentials.
The first is forex trading. If you don’t know forex trading is trading 2 different currency pairs against each other, so for example the dollar vs pound or the yen vs euro. There are hundreds of currency pairs and over 5 trillion dollars is invested every single day in the forex markets! This makes the market extremely profitable but also extremely volatile, so before you get started I’ve outlined 3 things (resources) that you should read, with the utmost concentration.
Foreign exchange questions and answers – This is a huge guide of FAQs when it comes to foreign exchange. Perfect for someone who is interested in forex and making money through the markets, but who isn’t yet familiar with the terms and strategies.
Babypips School for forex – This is a personal favourite of mine and what I personally used to learn forex. It’s created by one of the no BS forex traders and its 100% free. Starting at the very basic level (pre-school) and going through to their University level which outlines advanced trading strategies, its great for anyone who wants to learn all the information from start to finish!
Investopedia – It’s the investors guide to anything. They have so much great information on this site its scary. For example any word you don’t understand or any concept just Google it or search in their site search and it will come up with a great definition for it. As well as the glossary they have beginner through to advanced trading strategies and everything in between. All the information is totally free so I’d recommend getting there today and having a look around.
If forex trading isn’t your thing, don’t worry I have a second method for you, and that’s trading commodities or “stocks.” Stock trading is one of the most misunderstood methods to generate additional income. This is 100% not gambling if you do it right, and although you can never guarantee profits, its almost guaranteed when using the correct outlined strategies. I won’t name all of these here as this article would be 10,000 words long. Instead I will just say there are 2 books you should pick up. The first is the naked trader by Robbie Burns and the second is come into my trading room by Elder. Both are 100% awesome and no BS, these aren’t get rich quick books. Instead they will show you how you can make a great ROI every year (20-50%) FOR LIFE.
Let me know what you thought of the article and remember to share if you enjoyed the read!
Quite a few designers and web design agencies stuggle when it comes to promoting their business, they want to somehow promote their work, but some clients sign NDAs, others don’t really want to be featured and some don’t have the budget to create truly amazing content or graphics. Instead you should utilise your own skills to create great graphics and promote them in the right way to generate business as a result.
Today I’m going to talk about a time I saw this beautifully in action. Gareth’s infographic embedded below, shows perfectly how you can mix great design and marketing as one to generate real business and sales as a result. This infographic on the topic of digital marketing in 2016 – A done for you guide. Gives you a brief insight into all the elements you should be doing in a digital marketing campaign. Although the infographic is great and well designed the long list gives business owners a lot to think about, but one thing is clear, if they “don’t have the time” to do this, then they are going to give Gareth a call and ask him to just do it for them. It’s a win win situation for him, he gets potential clients who understand the process and it didn’t cost it much in the process!
The Keys to a Successful Infographic Marketing Campaign:
Decide on a relevant infographic topic.
Choose a topic that potential clients will be searching for.
Research your keywords to ensure there is a search volume for your target market.
Create a truly awesome infographic and ensure its easy to digest and read. Infographics were initially created to display difficult to understand data in a visual format, keep this concept in mind when you are creating yours.
Once created upload to your website in a blog post targeting the previously mentioned keywords, ensure all on-page optimisation techniques are in place.
Once your article is live, promote on social media, including promoted posts, Twitter and Facebook ads if you have the budget and utilise Linkedin and Reddit, as well as other unique advertising sources.
Continue to distribute your content, contact industry experts to ask what they think and if they would be willing to share the infographic, this becomes a lot easier if you have built a network in the past.
Profit from the results through traffic, social signals, backlinks and ideally potential clients seeing your quality of work and reaching out to you as a result.
Thanks for reading, I hope you enjoyed the post, remember taking action is better than simply “hoping” someone will see your design agency. Get out and start to promote your agency by any means necessary.