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Building Websites for Tech Companies – 5 How To’s

websites-are-easyBuilding website is easy right?

You design the site, get the OK from the client and then develop it into a great, fast, responsive, highly converting website. It’s all good, everyone is happy.

But things get a bit more complicated if you design a site for a tech company, because the tech industry and usually the products the individual company is offering change so rapidly it is difficult to keep up! I’m going to tell a quick story of 5 How To’s we used to make this easier for a client called Chose a Quadcopter we had recently. I hope you enjoy.

5 How To’s – Keeping Tech Websites Relevant

Ask the Clients

Just ask the clients once a month if there are any big changes coming in the next month or 2. This way you not only have the insight directly from the client’s mouth, but even more importantly if they say something hasn’t been updated you have proof there was nothing needed from their own mouth!

Check the Tech News

Most tech news is very big and will go through one of 2/3 large tech news broadcasters, these are people like techcrunch, wired etc. So if you have a quick look (2-3 mins a day) via these channels you will not only be ahead of the curve but you will also have more knowledge to utilise for your clients promotions.

Keep the Content Evergreen

If you don’t do this already I would highly recommend starting. Evergreen content simply stands for elements that aren’t restricted by dates/seasons or specific events. For example keywords that get a steady search volume each and every month, rather than terms that peak at specific times in the year or calendar, that might not be relevant in 2-3 months time. This helps avoid the “outdated” look of the site when the news if from a large event that was over 2 months ago.

Design Minimal

Tech companies love minimalist designs. Think about the top tech companies in the world. Google, apple, even the top supercar companies in the world all favour the less is more approach. That means people will be more enticed by a design that is slim and streamlined than one that has more going on. This is regardless of how good the actual design is. But its more about how people perceive a company its a tough one to get right but its one rule you must live by.

Images? WTF?

Finally I wanted to talk about the easiest and most difficult tech web design how to. And that’s the imagery. We struggled so hard with the images for our 3 tech clients and not due to the reasons you might think. For example our drone client had amazing photography of what the drone “had taken” but nothing of the drone…. The solution. 2 drones, one photographing the other with different backdrops. Turned out to work fantastically well but you have to think outside the box and always check that these images are still relevant.

16 Simple Web Design Tips [Infographic]

Hi guys, I’m sorry I haven’t posted in a while its been pretty hectic with design clients. During one of my research times I came across a nice little infographic that I thought I would post here for some people to see. It’s titled 16 simple web design tips – But I don’t think even large design agencies implement most of them! Have a look below and let me know what you think in the comments section.

One more thing I wanted to mention was how we took these tips and applied them to our Blue chip client. It’s so easy to do but people generally are too lazy to go back into an old website (assuming that they aren’t still paying you) and make new updates. You might think this 1-2 hours is wasted, but its actually more valuable than anything you could do. Think about it this way. If a client knew there website was outdated and needed a few touch-ups, and then the old design agency actually came in and did everything that needed doing without being told or charged for it…. They are going to get so much a.) Credit. B.) Love and C.) Future business. This company is going to recommend you guys to everyone they know!

This is one of the easiest things to do as you don’t need any client feedback, you can just login to the back-end, make the small conversion changes and tweak the site slightly and then boom! You’ve now got a very happy client and potentially a lot more too!

5 Web Design Tips for Beginner Business Owners

Beginner business owners must remember some important things when it comes to creating their website. It is important that your website will match the kind of audience that you are expecting so you can turn them as your potential customer.

Here are the 5 web design tips for beginner business owners:

  1. introduction to web designYour website must be simple to read and understand

As a business owner it is important that your website is simple and easy to understand. People choose to read interesting websites over those that are confusing. The content should be interactive and with substance. The text on the website should be engaging and encouraging to the eyes of the users so they can catch immediately the idea of your website. You must choose a web designer that is going to make sure that your website is interesting and eye catching.

  1. GraphicsKeep the graphics small

Create only small graphics for your website as much as possible. Large graphics are reducing the space for other more important content. Another thing that you need to think about large graphics, it takes time to load them which can make your readers get upset. If that happens, readers or possible customers will be looking for another website and may never go back to try again. This is what the business owners should consider. Make your graphics simple so customer can easily load them up.

  1. Use whitespace effectively

White space does not necessarily mean it is white colour on the space. This means that this will be your area without any content or images. Your readers or target market audience will appreciate clear area on your website. Though you have white space or clear area on the website, you must still have the right content and images that are more important as well. This can absolutely catch the attention of the target market audience that you are looking for.

  1. NavigationUse only easy and simple navigation system

Your website should have an easy navigation experience. Your business’ website must have text links that can be easier for users to navigate it. Some web designers are including navigation bars with JavaScript or CSS. Search feature is another step to help the users to navigate the whole website. People prefer to use the search options so they can easily look for what they need.

  1. Add a responsive style or design

Responsive design is important so your users have option to use different browsers or devices. Users will definitely appreciate it if they can use different devices to view your website. At this time regardless of what you choose, websites now can be viewed to any browser and devices. As a business owner, you must be up to date with this kind of design so computer and mobile user will be able to get in touch with you.

Business owners that are just beginning must have an engaging website so they can be successful in the future. It is important that they create a website that is clear and concise in the eyes of their audience. Business owners must remember that their website is their way to quickly deliver their brand to their potential customers.

3 New Design Tools I love – Technology is Great

I wanted to write this article talking about 3 design tools I have recently started using on a daily basis. These are softwares that make my life as a designer so much easier. Now these are not new on the market, at least I don’t think they are. BUt they are things that are making my life so much easier, when it comes to creating graphics with specific sizes (say for Facebook ads for example) or when it comes to linking websites together and copying the branding of each. These little things used to take ages to sort but nowadays I think its easier with these tools and it also takes 1/10th of the time too!

CanvaCanva – Create Specific Sized Text Rich Images

If you are like me, then the specs of a website are extremely frustrating. Take Facebook for example, the site only allows certain pixel sized images and knowing what these are is one thing, but remembering is a completely other thing! – If you look at the size of Facebook ads, you probably think its a 300 x 500 image. But with Canva you not only can find out the exact dimensions for these images but you can actually create the ad inside these dimensions automatically. The site itself is so smooth and easy to use I recommend it to clients who want to tweak their own designs as anyone even a child could use it!

Thrive ThemesThrive Themes – Perfectly Optimised & Converting Websites

Thrive themes and plugins allows individual who don’t know HTML or any advanced WordPress or CSS to make a seriously good looking website using their themes. They created this as they believe that WordPress is great from a ease to set-up point of view, but when it comes to making the site actually look good or convert well, it’s almost impossible unless you have any design knowledge. The Thrive content builder is the thing I would personally recommend above all else. This is a drag and drop website designer that actually works (not like the crappy Godaddy or Wix versions.) The code isn’t cluttered and you can create a landing page, business website, sales page, squeeze page and pretty much anything, all taken from a base template.

Type GeniusType Genius – Find the Perfect Fonts in Seconds

Type Genius is one of those sites that I wondered how I would cope if they ever went down. I use them on a daily basis for both client copywriting and design work. As well as being a design nerd and looking to find the best fonts for future personal projects that I haven’t even started yet! Essentially the site allows you to find the perfect font for your project extremely quickly, without the need for testing and refreshing the website to see if it looks good or any of that rubbish. This is a quick go-to tool for designers who want to see the style and font of text before implementing it into a site.

Our New Client’s Web Design

It’s not often we are able to feature new clients designs on the site but today we are able to do exactly that. Instead of what you might think with our designs, which is usually local businesses following up by SEO. This site is a huge UK wide e-cigs and e-liquid retailer. Which is a hugely profitable and growing market. We designed an ecom shop for them that helps them sell individual items to people at good prices and without the hassle and cost of going through a 3rd party or affiliate.

The website in question is at: http://www.snakevape.co.uk/ and you can check it out to have a look at the services we offer for ecommerce style web stores. Generally what we recommend is the below:

  1. Fully mobile responsive design – So the site looks great on both desktops, devices and mobiles. This is essential to anyone who wants a business in 2016 and beyond. Over 50% of searches are now done on mobile devices!
  2. On-page SEO integration – SEO is a tricky game, but the on-page elements are relatively straight forward and done correctly can rank you for a lot of lower competition keywords, as well as get you on the right route for competitive keywords.
  3. Keyword research – Keywords are what you will aim to rank for in Google. This is usually done before the on-page seo section as most of these will be integrated into the content and images on the site itself.
  4. Checkout Processing – So your business can take orders and produce packing information all automatically. This is essential to anyone wanting to automate their business and keep admin costs down. Although payment transaction fees are high, they are cheaper than losing money through manual invoicing!

If you have those 4 items in place when you have a website built, it is pretty much an all in one solution that lets you set up your business to just add “you”. In a way this is a business in a box, as anything that needs to be done from a sales funnel point of view and transactions is already complete. This means you can actually go out and close clients or customers from day 1! That’s the power of strong web design.